Publicación: Evaluación del servicio al cliente en el área de bienestar institucional en la Universidad Cooperativa de Colombia seccional Bogotá
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One of the most common concerns among small and medium entrepreneurs is the issue of customer service. Everyone recognizes that this is an important aspect for the success of any company, whatever its activity. It is a subject about which too much is written, many seminars are presented, people are spoken everywhere, but unfortunately few understand, much less practice it. You can use customer service as an effective method to distinguish yourself from the competition. In fact, customer service is one of the strengths of small businesses. The present analysis and design arises from the need found in the Universidad Cooperativa de Colombia, as opposed to the customer service of the area; It was observed that many of the students and people who work in the university do not know the services offered by this. It was also observed that there is a problem of promotion and dissemination of the area to its direct customers. Nowadays, each of the departments that make up an institution of Higher Education are part of the image that is projected in front of the market, that is why the shortcomings in the service to the client in the Cooperative University can damage their image in front of the competition. . As it is of vital importance the promotion of any type of service offered, it is necessary to reinforce the dissemination strategies of the Welfare area, in order to attract more students and to improve their image. It is intended to propose changes in the customer service of the Institutional area in order to improve its effectiveness. The result of the analysis and design of the procedures and the dissemination tools, will contribute to the improvement of the customer service, improving its image in front of the University and beyond. According to the knowledge acquired in the Universidad Cooperativa de Colombia, this research could be carried out based on the scientific method.