Publicación:

Plan de negocio para la creación de una eco granja turística en el corregimiento meseta de San Rafael

Resumen

The present work of degree, presents the development of a business plan tending to determine the commercial, technical, administrative and financial viability of creating a company of tourist services, with an environmentally friendly character, taking advantage of the advantages offered by the village of Meseta de San Rafael, from the municipality of Barrancabermeja, to offer a different, varied and potentially beneficial alternative for the municipality and the region. In this way, a market study was developed, through which it was established that there is a large number of potential customers in a partially satisfied market, since in the region, there is no place with similar characteristics to the market. The eco farm that you want to carry out, however, there are places with alternative services, which have served as a guide to establish the prices and conditions that will be implemented in the company. Similarly, the technical study was developed to determine the needs of personnel, machinery, equipment, locations, among other elements that are required to carry out the business idea, which eventually represents the possibilities in terms of availability and ease of access to resources that will be used for the functions and activities of each of the eco farm processes. In the administrative aspect, the personnel requirements were established, as well as the characteristics of the same. In addition, the organization structure of the eco farm was designed, following the guidelines and needs of each of the jobs to supply each of the tasks that will be carried out in the company. Finally, the salary load that the company must assume in order to have the personnel established was determined. Regarding the financial study, each of the items that the farm eco must assume to operate normally was determined, establishing for this a series of projections of the different financial statements, which will yield sufficient and necessary information to determine if the Business idea is effectively viable, delivering profits, or on the contrary you should invest in another business. For each of the different studies, the results are positive, demonstrating in this way that the business idea of the Eco Tourist Farm California has the potential to become a profitable company, with a characteristic, different service, being A viable option for anyone who wants a fresh eco-tourist experience. Finally, the evaluation of the project offers, from different points of view, the possibility of demonstrating how viable is the idea of the Eco farm, being to a large extent an excellent investment alternative