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In Makro Supermayorista Villa del Rio store, customers are the raison d'être of the entire organization, which is why in order to serve the market of professional clients (restaurants, shopkeepers, hotels, clubs, schools, cafeterias, clinics) and marketers has created the customer management where the Telemakros and RDC are composed, who are the people who contact customers and offer our broad and specialized portfolio. However, although we have worked hard to reach a greater number of clients, for this we need to work with our sales force in a more efficient way that allows us to know who their clients are and group them according to their type of business. Therefore, we seek to attract new customers and customer loyalty that are in the database, through the strategy: Makro Allied Client, thus consolidating Makro Tienda Villa del Rio, as one of the best nationally.