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The organizations are paying more attention to the qualities of their goods and / or services, as well as their structural components, which enable its customers meet increasingly not only externally, but also inside it. This article presents an exploratory analysis of the influence of internal customer satisfaction as a tool to create and sustain competitive advantage in a sector or territory, taking into account some factors that can influence the satisfaction of people who are linked to organizations. “Importancia de la satisfacción del Cliente Interno” The participation of employees in the company is paramount and causes are better delegated activities; They are also the engine of the organization by playing an important role in the process of continuous improvement and fosters communication and cooperation between agencies; Also keep in mind that in every activity carried no interest and can be perceived as motivation and recognition, all together and you get to have valuable knowledge to the success of the company. The internal customer satisfaction is the foundation of every business, because that's where the motivation starts to spread optimism in the activities assigned to the position. Finally we found how leadership, competitiveness and participation of employees in the company grow or otherwise make every day the company gradually will decline, lack of satisfaction in our work environment.