URI permanente para esta colección
- ÍtemOptimización en operaciones logísticas y redes de abastecimiento – supply chain en las PYMES del sector transporte(Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Comercio Internacional, Santa Marta, 2023-03-28) Pérez Silva, Luis Rafael; Barros Navarro, AlbertoThe main objective of this research work is to analyze the influence of optimization on logistics operations and supply networks – Supply Chain on SMEs in the transport sector. Different positions of authors such as Hermida, D 2016 were considered, Closs, Cooper & Bowersox. J et al 2013; Morales, E 2015 on logistics. The type of research used for this study was descriptive, the results of which were to describe the tools for optimization in logistics operations, the identification of management stages in supply networks- Supply Chain, to know how optimization influences logistics operations and supply networks – Supply Chain in SMEs in the transport sector, and the proposition of strategic guidelines for SMEs to optimize their logistics operations and supply networks – Supply Chain. It was concluded that the influence of optimization on logistics operations and supply networks – Supply Chain on SMEs in the transport sector, is positive because each process it fulfills, considers factors, actors, results, and the objectives they wish to meet. Therefore, this made it possible to establish recommendations on the participation of SMEs in the transport sector in logistics issues, which allows to identify information and conduct constant training on those current updates on logistics issues.
- ÍtemProblemática en la gestión de exportaciones de Colombia hacia el mundo: el caso de tres Mipymes barranquilleras(Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Comercio Internacional, Santa Marta, 2023-02-08) Cháves Gutiérrez, Naireth Tatiana; Duran Pedroza, Valentina; Fuentes Mendoza, Rafael Felipe; AlbertoThe proposed research had the goal of analyzing the problems of export management from Colombia to the world in the cases of three MSMEs from the city of Barranquilla, in such a way that the factors related to the commercial, logistic and customs processes of the countries can be identified. products that they manufacture that have some incidence in this regard. To this end, a study with a qualitative approach was designed that had two components: the analysis of the literature and the application of interviews among personnel of three MSMEs from Barranquilla. The results made it possible to identify that companies face exogenous challenges such as insufficient public policies for exports, high costs for international logistics operations, little visibility of production outside the hydrocarbon sector and infrastructure with shortcomings. Endogenous challenges include the lack of willingness to join unions with a view to internationalization, little export interest, financial and technological weaknesses and, mainly, the production of goods that are not very competitive internationally. These results show the need to structure much more efficient production processes that respond to the issues involved, for which there must be joint collaboration between the State and MSMEs, the latter being ultimately responsible for their growth.
- ÍtemRedes sociales y marketing: Herramientas para la internacionalización de empresas(Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Comercio Internacional, Bogotá, 2022-11-15) Ramírez Sánchez, Lizeth Andrea; Bojacá García, Daniela; Hurtado Briceño, Alberto JoséSocial networks have become a social phenomenon that has modified the interaction between human beings, conditioning the links between users-companies, companies-companies and government-users-companies. As use surgical technological innovation widespread on the Internet. For its part, marketing is a tool with which They can use different mechanisms to promote the products of a company in different markets. And when the target markets are located in different countries of the world, International marketing has an additional instrument: social networks. In this sense, this research aims to analyze the role of social networks and the marketing as tools for the internationalization of companies.
- ÍtemPlan de mejoramiento en los procesos de compras internacionales en la sociedad portuaria de Santa Marta(Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Comercio Internacional, Santa Marta, 2023-02-01) Galaraga Garcia, Laineth Carolina; Martinez Zabaleta, Mercedes ElenaThis project presents some fundamentals for the design of an improvement plan in international purchasing processes, which can be applied to the company Sociedad Portuaria de Santa Marta. In this sense, the project aims to design an improvement plan for the international purchasing process at the Santa Marta Port Society. The type of research was descriptive with a non-experimental and transectional or transversal design. The importance of the implementation of this improvement plan was evidenced, the benefits and opportunities that it would provide both to the area and to the company in general, all this through an investigation that allowed the collection of information to meet the main objective of the project. project that is the optimization or improvement in the process of international purchases.