Publicación:

Plan de negocio para la empresa “P&V logística profesional de eventos” en la ciudad de villavicencio

Resumen

This is a study based on a research line of the University and contains all the phases of a project profile, which allows us to determine the viabilities from the point of view of markets, technical, organizational, legal, organizational, financial and social. It starts with a diagnosis that allows us to analyze the direct and indirect variables that affect our project, based on this information collected, organized and analyzed, we perform the justification that is the first step before continuing with the following phases of the study, It is worth noting that this justification must be carried out in a consistent manner, with serious sources. As this is a project of a private nature, so it should yield economic returns for shareholders, it is necessary to conduct a market study that allows us to analyze the main variables that affect the sector. This allows us to analyze the sector and define feasibility from the point of view of the market, when this study makes us unviable, then the study is not continued. Then we study the technical aspect, to determine the requirements that must be fulfilled from the technical point of view so that we can develop the processes from the moment in which we initiate the planning, coordination, execution and follow-up. This phase is important because it determines a large part of the fixed and variable costs necessary to provide the service. We continue with the organizational phase and legal viability of the business, here the administrative model of the philosophy is determined, policies are drawn up and the plans and projects to be developed are formulated. Finally, the Economic or Financial study is carried out, where all the fixed and variable costs are analyzed, unit sales prices per service, equilibrium point analyzes and cash flows are performed. Then the projections are made to determine the financial viability through time and finally the financial viability is analyzed with the calculations of the TIR and VN.