Publicación:

Reestructuración organizacional del departamento comercial (área de mercadeo) de la financiera Juriscoop

Resumen

The first step was the planning of the choice of business practice, in order to have the real experience in the knowledge of the operation of the commercial and marketing area of a Financial Cooperative as it was in Juriscoop. Once located in the marketing area, the objective is to detect and analyze situations that, according to academic knowledge, allow contributing to promote ideas of change within this unit for the benefit of the financial and the same business group. In the development itself had to take into account the visualization of how the commercial department was organized and more specifically the area of marketing, the changes that are occurring for the same creation of the financial since this is very young in its creation, barely two years in the market and where he has demands from the same business group, associates and pressure from the same competition. For this, two types of work were being carried out: the first was fieldwork, that is, the search for information before the competition about what their financial products are, how they are promoting them, their expectations in the market and how these products are working. In the same way via telephone and Internet it was asked and verified by these by them and it established the methods used in the quality of those products as well as the quality of its publicity, and the means that were being used. For the second step, a careful note was taken of all that was commented by the Commercial Manager, Market Director, Regional Managers, Product Analysts and Customer Service Director, of the inconveniences that were as they were the low catchments and placements of money in the market by the financial and complaints of users and associates of the financial by different types of breaches. The work is developed in order to establish problems and find solutions, which allows the future organization to have no insecurities in decision-making, always being prepared for the different changes that arise due to the fluctuation of competition in the market as it is the financial market and always consolidate the concept of continuous improvement, which in the vast majority of Colombian companies is not carried out. All of the above based on an organizational restructuring in the commercial management department