Publicación: Planeación estratégica para la eficacia y la eficiencia de las mipymes de la ciudad de Santa Marta
Portada
Citas bibliográficas
Código QR
Autores
Director
Autor corporativo
Recolector de datos
Otros/Desconocido
Director audiovisual
Editor/Compilador
Editores
Tipo de Material
Fecha
Cita bibliográfica
Título de serie/ reporte/ volumen/ colección
Es Parte de
Resumen
The present study aimed to identify strategic planning for the efficiency and efficiency of Santa Marta SMEs. The same was supported by authors like Torres and Torres (2014), Prieto (2011), Rojas and Medina (2011), Terrassa (2000), Serna (2003), Thompson and Strickland (2004), Rodríguez and Mayo García (2012), Pérez (2013). Likewise, based on the research variables, the type of research was the documentary with non-experimental and transectional or transverse design. The analysis and discussion showed that strategic addressing is a tool that should be applied in SME organizations for organizational efficiency and effectiveness. Thus, strategic guidelines were proposed to optimize strategic direction and efficiency and organizational effectiveness in small and medium enterprises in Santa Marta.