Publicación:

Estudio de factibilidad para la creación de la empresa Industria Nacional De Cauchos INC. Dedicada a la fabricación y distribución de retenedores y guarda polvo, en la ciudad de Bogotá

Resumen

In the import market of automotive products from China to Colombia, there is evidence of the lack of production and commercialization within the country of these automotive products; this is mainly due to the evident competition that China offers for this market. China in boom of the use of business opportunities, finds a way to meet the needs of the market by offering products that, although of low quality, satisfy in price. For this reason, we seek to cover the immediate needs of the market by generating timely entrepreneurship within the country and generating added value to those imported products, marking the difference with the production and marketing of products that are competitive in price and of high quality. After an investigation of the experience and knowledge of potential clients in the target market, the following business plan is contextualized, focusing on the perception they have of imported products (retainers and dust covers); These potential customers under surveys and data analysis taken from their criteria, show poor quality due to the short durability of these products and extended waiting times when goods arrive at their facilities.