Fortalecimiento del departamento de comunicaciones de la organización “Somos CaPAZes” a través de herramientas comunicativas.

Abstract

In this document, a problem is presented within the organization “Somos CaPAZes”, where communicative shortcomings were found internally of said entity, which were solved by implemented strategies, in order to improve the communication processes between the party administrative and its collaborators. The objective of this work is to show the problems that are presented there, to implement and execute each one of these, to achieve an improvement in the communicative part, and thus, through the implementation of a follow-up to verify that the strategies had success and the results were seen within the ORG. The development of this intervention is generally based on four (4) moments: 1) The creation of the document, 2) the fieldwork, 3) the identification of the problem internally, and 4) implementation, execution and monitoring of each one of the strategies proposed by the Social Communication students who did this work as a degree modality. This participation is made in order to collaborate with the entity, so that it improves its communication, since it is an organization well positioned under the chair of Peace and for carrying out social work in vulnerable neighborhoods of the city of Bogotá.