Publicación: Plan de negocios de una comercializadora de Frutas y Verduras «Megafruver La Madrid» en la ciudad de Villavicencio
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The business plan of a fruit and vegetable trader «Megafruver La Madrid» seeks to see the feasibility of creating a fruver in the La Madrid Urbanization located in the city of Villavicencio, this plan arises to see the needs of people and traders who live and work in this sector, as is buying products from the family basket, in this case fruits and vegetables, even more when there is little supply of these at low prices, good quality and above all with good customer service. This Urbanization is growing due to the investments made by the Government in subsidies and free housing deliveries, having 29,000 inhabitants to date, in addition to the difficulty to go to the collection centers for agricultural products, being so far from the city, creating additional costs in the family and commercial economy. Megafruver La Madrid seeks to generate an environmental impact, in the promotion of recycling and care for the environment, encouraging the use of cloth bags to avoid the continued use of plastic bags. Megafruver is the solution to give utility of place, time and possession in the market in this economic sector, by offering quality products, competitive prices and good customer service, transmitting security and confidence through the products.