Publicación:

Estudio de viabilidad “autoservicio de comidas rápidas en Teusaquillo” (Pounds s.a.s.)

Resumen

This study aims to identify market and viability to offer an innovative product, different from the usual, whose main characteristic is to offer a range of products subject to personalization by each consumer, aimed at a fast food consumer market niche, which also responds with the adequate quality to the expectation of this type of clients, attention and an excellent quality of service. The objective of this project is to develop a business idea, to determine the feasibility of self-service fast foods where the product will be customized by the customer and its price will be determined by the weight of it. On the other hand, an additional purpose that is intended with this project is to generate an added social value by offering employment to university students with difficulty to pay for their studies, which contributes to improve the quality of life of the young population sector unemployed in the country. The study is applied and is carried out based on the knowledge acquired at the Cooperativa de Colombia University, the Bogota Administrative and Economic Sciences Faculty and its Business Administration Program and retains the solidary approach of the same