Publicación:

Visibilizar la Fundación Guiando Territorio a través de un producto comunicativo audiovisual

Resumen

The purpose of the creation of an audiovisual communicative product for the Guiding Territory Foundation is to visualize the organization and projects that are ahead, and run within the rural community of Usme. Under the guidelines of social and solidarity practice as a degree modality at the Universidad Cooperativa de Colombia, an investigation is carried out by means of the participant observation, in which there are dynamics of the foundation and the community that deserved to be exposed through the product done. In the same way, the testimonies of the participants were exposed, as well as who benefit directly and indirectly. On the other hand, due to the analysis of the communicational state of the foundation and the community are alternatives through which you can get more benefits by creating action plans from the academic's implementation in relation to social communication and applications in the daily life of the rural area. The opportunity to improve these contexts is directly in the action of visualize the same, since this seeks to link other organizations of a public, private or mixed nature; search that finally supported this work.