Publicación:

Estrategia comunicativa para la divulgación del modelo de territorios solidarios de la Universidad Cooperativa de Colombia bajo el enfoque de la economía social y solidaria

Resumen

The present degree work is a contribution to the Hans Cediel Morales investigation, called "Participating validation of the solidary territory model in three campuses of the Universidad Cooperativa de Colombia, as a contribution to the local development socioeconomic and the peace, from the social and solidarity economy perspective" The result of the exercise as investigation assistants is a communicative strategy for the divulgation of the solidarity economy importance at the educative community of the Cooperativa de Colombia University. Accordingly, the final delivery is an audiobook titled "Universo Solidario", product of some semi-structured interviews realized to the members of the "Tejiendo Territorios" marketplace and documentation about the topic. Universo Solidario has three chapters, which with a narrative methodology reflect the importance of the social and solidarity economy and the building of solidarity territories. In such a way that the educative community of the institution identify the concepts of this economic model through real experiences about who practice different associative forms and productive activities sustainable and environment friendly. The contribution that is pretends with this job, is offer a communicative product that is a legacy for the new generations of the university, since the audiobook will be a bibliographical fount for the teachers of the solidarity economic class that is present in all academic programs of the educative institute. That mean that the audiobook will be a tool that the teachers and students will be able use for facilitate the understanding of the basic concepts of the solidary economy and the importance of participate in the solidarity projects.