Información social divulgada por cooperativas del sector agrícola, como oportunidad de negocio

Abstract

This work seeks empirical evidence on the dissemination of social information through mass media by cooperatives in the agricultural sector in Colombia. It is found that despite the existence of regulations that force these organizations to disclose not only financial information but also information that accounts for social relations, the distribution of their surpluses and the use of resources within these, not all they make use of the mass media of information. From the descriptive quantitative methods used on the data of the Superintendency of Solidarity Economy and the documentary review it is found that there is a great opportunity to disseminate information on the different benefits granted to its associates to attract the attention of interest groups and reach they through the different social networks as a business strategy and as an opportunity for growth in the number of associates. Some cooperatives stop publishing their social information, leaving only basic data such as telephones and emails so that interested people can communicate, forgetting that they are developed in the world of updating and information that includes social networks and dissemination in mass media.