Publicación: La comunidad de la av. Oriental como receptora de procesos comunicacionales de la problemática ambiental - calidad del aire (comercio)
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This study was conducted based on the air problem that is evident in the city of Medellin - Antioquia, specifically the Av. Oriental, in the community of workers reported as a population sample of the multiple diseases and effects that environmental pollution brings. La Secretaría del Medio Ambiente and the Área Metropolitana del Valle de Aburrá have conducted interviews with informal workers. Also, questions were asked about environmental communication and communication in crisis, which were integrated into the environmental problem as a disinformation of the entities with the workers. A survey was carried out with the informed workers, where the results point to a lack of commitment and deficit in the communicative part of both parties. In fact, after conducting an interview with an expert in communication crisis, we were able to triangulate the information and demonstrate that there are many risks for workers informed in this sector and in the dissemination part of the communication it is necessary to emphasize more.