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This document focuses on indicating that customer service has become an essential motive in the decision of the customer when choosing where to make the purchase of a product and / or service, especially in companies in which its nature is the provision of service, such as the hotel industry. All this results in the service currently being a fundamental factor in business competitiveness. The customer service is the fundamental pillar of a company, it is the basis to conquer the public. At the marketing level, the customer is the fundamental factor not only in the monetary part, but also in the advertising area; it is considered that a satisfied customer attracts a minimum of 4 more clients for the good propaganda it does, on the contrary a dissatisfied customer generates a bad propaganda that can reach more or less 10 clients avoiding them to know the site and make speculations by what they heard