Publicación: Aplicación matriz de competitividad y caracterización de los centros oftalmológicos, clínicas de estética e IPS de la ciudad de Ibagué
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The level of competitiveness in the city of Ibagué in ophthalmological centers, aesthetic clinics and IPS (Lending Service Institutions); they remain in constant variation, with the emergence of normativities, technologies and products, which are part of the advance of science, which forces them to face the high levels of competitiveness in the country, according to the health magazine of the National University; These new products or services are made available to clinics and medical professionals, who must support these techniques, which serve to develop their activity. A matrix is applied to measure the degree of competitiveness and the sector is characterized, which contains 307 medical centers, with a sample of 60 entities. The research is quantitative and descriptive. When applying the competitiveness matrix, in the management processes it is observed that 98% of the companies are in strategic implementation, within their mission and vision, so together we can determine that this has been fully implemented, which means that Companies have a good relationship with suppliers, allowing them to be able to cover the market more and be able to project in the positioning they want to achieve in the future.