Publicación:

Plan de negocio en innovación y marketing digital de la empresa Fumitech

Resumen

The development of the digital marketing and innovation strategy was carried out as a management tool to promote the services of the company FUMITECH in social networks, in which the needs of the company were identified in the advertising market of its products and services. . There it was possible to identify that the company has a position in the sector is recognized for its quality in the provision of services and marketing of products, however, before the needs of the current environment, where the integration of ICTs become a necessary link a digital marketing plan in order to promote web platforms in which the company can take advantage of the dynamics of social networks and reach more customers in the same space of time and place. It is important to bear in mind that the valuation of the corporate image has a great impact and for this institutional and cultural identity, aspects were formulated in order to create recognition in the brand, allowing it to have greater recognition in the market