Ingeniería de Mercados
URI permanente para esta colección
Examinar
Envíos recientes
Mostrando1 - 10 de 17
- ÍtemModelo de innovación para canales de comercialización en pro del aumento de la productividad en el sector panelero en Colombia.(Universidad Cooperativa de Colombia, Facultad de Ingenierías, Mercadeo, Bucaramanga, 2021-02-05) Salazar Vesga, Mayra Alejandra; Rodriguez Villamizar, Mary YanethThis project analyzes the panela industry, studying the impact that social, international, political, legal and economic environments have had on it. And based on these, he proposes an effective innovation model for the panela industry in Santander.
- ÍtemConstrucción de viviendas bio-sostenibles a partir de contenedores reutilizados y transformados(Universidad Cooperativa de Colombia, Facultad de Ingenierías, Ingeniería Civil, Neiva, 2019-10-20) Conta Escobar, Jorge Octavio; Ardila Gonzalez, John EstebanThe construction industry in Colombia is one of the fields of greatest development where it has established itself as a sector of great growth in the economy. It has different kinds of methodologies, ranging from traditional to large metal structures in reinforced concrete; The project aims to show another alternative to the one we are currently accustomed to seeing, placing itself in the field of prefabricated construction using land and sea transport containers with which it is intended to save time, money and decrease the RCD of construction. The state of the art of the project is presented in which the current situation in the field of construction and in the transport of cargo with containers is reviewed, the background of similar projects such as that of the University of Pereira with the construction of residences is reviewed students with containers, the costs in traditional construction and in prefabricated construction, the number of containers circulating around the world, the definitions and technical context of the project, the national and international legal basis on which construction with alternative materials is based, in addition to the environmental laws that support sustainable construction, the entities involved, such as large construction companies; Argos, Prodesa, Colliers, the transport companies of the most important ports in the country, such as Buenaventura, Barranquilla, Cartagena and Tumaco. Also, the causes that generate this commercial opportunity are exposed, such as the waste of the containers in the large maritime terminals and the little use that they have when they are stored after their useful life as cargo transport has ended, including the advantages that they have furniture construction with containers, "green" construction. Construction alternatives such as country houses, restaurants, swimming pools, warehouses, offices among other uses. Likewise, a market study was carried out, which was reviewed by experts in the field of prefabricated construction and also in the economic field of the project, which will offer the product, the difficulties and advantages in carrying out the project.
- ÍtemProgramas para el mejoramiento de la calidad de vida del adulto mayor “unidad deportiva de la tercera edad en el departamento de Santander”(Universidad Cooperativa de Colombia, Facultad de Ingenierías, Mercadeo, Bucaramanga, 2005) Arrieta Ramos, Magaly; Ortega Sanabria, Edwar; Osorio Botero, Sonia Marleny; Pinzon Serrano, Maria Isabel Pinzon Serrano; Roman Perez, Rosa Maria; Prieto García, Maritza
- ÍtemDiseño de un juego de carácter ecológico para niños entre las edades de 5 – 10 años(Universidad Cooperativa de Colombia, Facultad de Ingenierías, Mercadeo, Bucaramanga, 2001) Olarte Franco, Otoniel David; Reyes Alvarez, Ciro Alfonso
- ÍtemElaboración de un plan estratégico exportador para productos frutícolas: tomate de árbol tamarillo, pitahaya y granadilla colombianos con destino a los países bajos (Holanda)(Universidad Cooperativa de Colombia, Facultad de Ingenierías, Mercadeo, Bucaramanga, 2004) Díaz González, Claudia Liliana; Porras Nieto, Ligia
- ÍtemPropuesta para el mejoramiento del programa de servicio al cliente en las entidades promotoras de salud (EPS)(Universidad Cooperativa de Colombia, Facultad de Ingenierías, Mercadeo, Bucaramanga, 2004) Rueda Gualdrón, Leonor; Porras Nieto, Ligia
- ÍtemElaboración de un empaque biodegradable como elemento diferenciador para el mercadeo de los productos agricolas ecológicos de la corporación nueva esperanza(Universidad Cooperativa de Colombia, Facultad de Ingenierías, Mercadeo, Bucaramanga, 2004) Barragan, Andrea Paola; Reyes Alvarez, Ciro Alfonso
- ÍtemPlan estratégico de mercados para incrementar la demanda de la sección bachillerato de la universidad cooperativa de Colombia, seccional Bucaramanga(Universidad Cooperativa de Colombia, Facultad de Ingenierías, Mercadeo, Bucaramanga, 2004) Castellanos Díaz, Carolina; Estupiñán Montero, Flor Edith; Peinado Gallo, Laura Milena; Torres Rodríguez, Nohora Patricia; Reyes Álvarez, José Félix
- ÍtemDesarrollo de una almohada ergonomica buscando el confort y descanso de los bebes además de controlar el problema de reflujo(Universidad Cooperativa de Colombia, Facultad de Ingenierías, Mercadeo, Bucaramanga, 2003) Olarte, Yamile; Cacua, Dina Luz; Jiménez, Sandra Patricia; Reyes Alvarez, Ciro Alfonso
- ÍtemDesarrollar la imagen corporativa de la empresa LEO-ISA e innovar su marca de ropa interior femenina elegante, posicionándola en unmercado medio y alto en la ciudad de Bucaramanga.(Universidad Cooperativa de Colombia, Facultad de Ingenierías, Mercadeo, Bucaramanga, 2003) Chaparro Pachón, Dara Yubelly; Mayorga Velásquez, Ana Milena; Peñaranda Castellanos, Andrea Carolina; Pico Sanabria, Gina Paola