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  • PublicaciónRestringido
    Plan de negocios para la fabricación y comercialización de perfumes “perfumes LOR”
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2024-02-21) Rodríguez Moreno, Laura Olivia; Lozano Porras, Nelson Eduardo
    En el siguiente resumen ejecutivo se presenta El Plan de Negocio para la Fabricación y Comercialización de Perfumes LOR, la población se determinó entre hombres y mujeres entre los 18 y 65 años, de los estratos sociales 2,3,4,5.6, el tamaño de la muestra fue tomada dentro de estos sectores. También tiene como objetivo satisfacer la demanda del mercado de fragancias, el cual es altamente lucrativo y está en constante crecimiento. La propuesta se basa en la elaboración de perfumes de alta calidad, utilizando ingredientes selectos y procesos de producción controlada., además se enfoca en ofrecer una amplia gama de fragancias, adaptadas a diferentes gustos y preferencias. El mercado objetivo abarca tanto a hombres como mujeres, de todas las edades y estilos de vida. El objetivo es posicionar la marca como una marca de prestigio, asociada con la exclusividad y elegancia, para lograrlo, se implementarán estrategias sólidas de marketing y publicidad, aprovechando los canales digitales y tradicionales. En términos de producción, la empresa cuenta con instalaciones modernas y tecnología de vanguardia que le permiten garantizar la calidad y consistencia de los productos. Además, establecerá alianzas estratégicas con proveedores confiables para asegurar el suministro constante de materias primas. En cuanto a las finanzas, se estima una inversión inicial de $106.520.000. Se proyecta un rápido retorno de inversión, considerando la alta demanda del mercado de perfumes. Se implementará un control financiero riguroso para asegurar la rentabilidad y un crecimiento sostenible. En resumen, la empresa se dedica a la fabricación y comercialización de perfumes de alta calidad, apuntando a un mercado amplio y diverso. Está comprometida con la excelencia en cada fase del proceso, desde la selección de ingredientes hasta la presentación y distribución del producto final. Se confía en que el enfoque estratégico y el compromiso con la calidad permitirán alcanzar el éxito en este mercado competitivo. En términos de producción, contamos con instalaciones modernas y tecnología de vanguardia que nos permiten garantizar la calidad y consistencia de nuestros productos. Además, estableceremos alianzas estratégicas con proveedores confiables para asegurar el suministro constante de materias primas. En cuanto a las finanzas, estimamos una inversión a futuro que permita. Proyectar un rápido retorno de inversión, considerando la alta demanda del mercado de perfumes, se implementará un control financiero riguroso para asegurar la rentabilidad y un crecimiento sostenible. En resumen, la empresa se dedica a la fabricación y comercialización de perfumes de alta calidad, apuntando a un mercado amplio y diverso, comprometidos con la excelencia en cada fase del proceso, desde la selección de ingredientes hasta la presentación y distribución del producto final. Confiamos en que nuestro enfoque estratégico y el compromiso con la calidad nos permitirán alcanzar el éxito en este mercado competitivo.
  • PublicaciónAcceso abierto
    Fortalecimiento en la inteligencia financiera junto a la fundación Violeta para la toma de decisiones en la economía personal
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Administración de Empresas, Bogotá, 2023-10-18) Salazar Rios, Ingrid Jisell; Fundacion Violeta; Milkiades, Guarin Salazar; Ana Viviana , Espinosa Moya
    The academic, business and social community of cyberspace, receives this new degree work, the result of the Social Practice of the students of the Faculty of Economics and Administrative Sciences of the Bogota Headquarters, attached to the Solidarity Monitors program of the Business Development Consultancy. This document is one of the first experiences of the upcoming professionals with the world of the real economy, with a vision focused on the commitment to the transformation and social development of communities and organizations of the Social and Solidarity Sector. A practice developed during a semester, where the future professionals became aware of the other Colombia, of groups of people who have not lost hope, who struggle every day to respond to life, to get a livelihood for themselves and their families and tell the exclusionary system that rejection is not the last word. The other Colombia of which Sierra (2017), speaks of them as the invisible ones: "The invisible ones, those vulnerable ones, are those who suffer rejection, they are the ones excluded from the social, political, family and economic contract. They are the beings lacking the essential, but above all the human sense." During the practice and the moments of the tutorials, the comments of the group were discoursing in communicative agreements about abandonment, limitations of all kinds, educational deprivations and social obstacles, denying them even the possibility of being. They got to know In practice, their interlocutors, many of them wandering through the markets to inform them, walking long distances collecting recycled material and selling all kinds of products, singing on public transportation for a few measly coins, and offering themselves to the highest bidder, who in most cases places them in poor working conditions, without a contract, without benefits, without the right to health care. in poor working conditions, without a contract, without benefits, without the right to health care. As Leadith (2020) would say, "Many of them are displaced by a war they did not ask for, they are the ones who mourn the dead, the disappeared, those who "went up the mountain" and did not return". But also during the practice the future graduates realized that for these communities the word hope makes sense, they are the Phoenix bird of Greek mythology, they are reborn from the ashes and only need a word of encouragement, a helping hand, a training to realize their ventures and get ahead breaking all odds. The Solidarity Monitors program also allowed students to reflect on the world of life, to mature the words of Professor Orozco (2020), "We cannot continue to have successful universities in failed societies." Which is part of the critical pedagogy commitment of the Universidad Cooperativa de Colombia. This practice also allowed them to contrast this invisible Colombia with the Colombia of the powerful, of those who have governed the state for more than 200 years, the Colombia of corruption, of the 8000 process, of Odebrecht, of drug trafficking, of the world of money, of the economy of infinite growth that does not care about the future of humanity and is responsible for these exclusions. The solidarity monitors deliver to the cyberspace community a document where they show that a different history is possible, a coexistence from the human, an inclusive society and great reflections that promote academic dialogue towards emancipation and a new social contract.
  • PublicaciónRestringido
    Segmentación estratégica en proyectos productivos para poblaciones vulnerables: innovación, sostenibilidad y conexiones significativas.
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2023) Salas Palacios , Johan Sebastián; Vargas Gómez , Camilo Andrés; Rodríguez Cortes , José Luis; Martinez Alarcon, Fernando Anibal
    In the current panorama, productive projects directed by populations vulnerable, such as demobilized, indigenous, displaced and peace signatories, play a crucial role in finding inclusive socioeconomic solutions and in promoting sustainable development. However, for these projects to reach their maximum potential and effectiveness, It is necessary to address a central problem: the lack of strategic segmentation and requires that you consider the unique characteristics of each target group. The segmentation, understood as the process of identifying and grouping subsets homogeneous within the target population, is shown to be a key strategy to guarantee the relevance of the projects. The absence of a deep analysis of the needs, aspirations and behaviors of different segments limits the ability to adapt offers to specific demands, decreasing the relevance perceived by consumers and reducing the participation of projects in the market. This degree work proposes the exploration of approaches and strategies that optimize segmentation in productive projects carried out by populations vulnerable. Through a detailed analysis of bibliography regarding segmentation strategy, innovation and meaningful connections, we will seek to propose solutions that allow a more effective adaptation of projects to the unique needs of each segment. Finally, we want to contribute to more relevant, efficient and sustainable projects, establishing strong emotional connections with consumers and fostering a transformative impact on vulnerable communities. In this context, the segmentation becomes a key element for the success of productive projects, guiding the path towards a more equitable and prosperous society.
  • PublicaciónRestringido
    Emprendimiento En Acción: Potenciando Con Conocimientos Administrativos
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo y Administración de Empresas, Bogotá, 2023-12) Garzon Hernandez , Angie Johanna; Garnica Granados , Jorge Hernando; Prieto Pinzon, Edelmira
    The "Unstoppable" project promotes the personal and professional growth of girls and young women in Colombia who find themselves in unfortunate situations of not being at home voluntarily. In today's world, it is essential to have both personal and professional development, since it is necessary to acquire fundamental skills and competencies to achieve success in all areas of life. In accordance with this premise, the project is committed to offering training in entrepreneurship and leadership, career advice and financial education, recognized as fundamental areas for personal and professional success. In Colombia, girls and young people face many obstacles, including poverty, violence and gender bias, that limit their access to education and their ability to reach their full potential. However, Project “Unstoppable” aims to address these challenges by providing accessible, high-quality training to all stakeholders, in the hopes of empowering and enabling them to overcome the obstacles presented by their environment.
  • PublicaciónRestringido
    Fortalecimiento estratégico para las Fundaciones Semilla de la Esperanza, Fundación Unidas por un Futuro Mejor y FAFEN de Bogotá
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo y Administración de Empresas, Bogotá, 2023-12-04) Ruiz Rodriguez, Cindy Giovanna; Leudo Palacios, Gaby Alejandra; Correa Ramos, Yina Paola; Prieto Pinzon , Edelmira
    The Archdiocesan Food Bank of Bogotá Foundation, which is part of the Archdiocese of Bogotá, connects the efforts of companies, the public sector, academia and non-profit organizations to help vulnerable populations suffering from malnutrition and insecurity food. They receive food and goods, classify, store and distribute them responsibly, efficiently and fairly. The organization was established in May 2001 by Cardinal Pedro Rubiano Sáenz and with the support of businessmen Arturo Calle and Gonzalo Restrepo, among others, with the purpose of providing food to hundreds of households that are in vulnerable conditions. The Bank was founded by Father Daniel Saldarriaga Molina, who has directed it since then, but also inspires all those who think that any action is worthwhile to help those most in need. Since 2001, the Bogotá Food Bank has worked to ensure that access to food is a right and not a privilege. The Bogotá Food Bank focuses primarily on the collection, storage and distribution of food with the goal of combating food insecurity and reducing food waste in the city. They are dedicated to collaborating with companies, farmers, supermarkets and other establishments to collect food that is in good condition but could be thrown away due to surpluses, near expiration dates or any other reason.
  • PublicaciónRestringido
    Plan de Negocios para la Comercialización de Accesorios, repuestos y Lubricantes para Motocicletas en la Ciudad de Bogotá (Custom Motors)
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2023-11-20) Gordillo Orjuela , Joaquín Camilo; Peralta Pereira , Liana Marcela; Poveda Alfonso , Leidy Valeria; Nelson Eduardo Porras
    The business idea arises due to the increase in motorcycle sales that has been in Colombia, which brings with it a demand for items related to this type of market, some of the factors that support this increase in motorcycle sales are: better mobility in congested cities such as Bogota, the greater credit offer and without so much paperwork in banks, they do not pay tolls, they have a wider offer in availability and price, and finally, tax incentives for some motorcycles, such as for example, the discount that motorcycle owners in Bogota have on the road tax, but this only applies to motorcycles that have a cylinder capacity equal to or less than 200 CC. According to an article (Mateo García, 2022), in view of the increase of vehicles and according to a report generated by the National Transport Registry (RUN), it is mentioned that the increase of motorcycles in the country is 59.6% in general as a means of transportation, due to the fact that there are cities or localities with greater ways of acquiring them in an easy and massive way, This generates more traffic on the main roads and increased travel times for citizens, as can be seen in the large metropolitan cities of Medellin, Cartagena, Cali and Bogota.
  • PublicaciónAcceso abierto
    Plan de negocios para el diseño e implementación de la tienda Online Intima Fashión.
    (Universidad Cooperativa de Colombia, Facultad de Ciencias y Economicas y Administrativas, Mercadeo, Bogotá, 2023-10-17) Castro Benavidez, Angie Tatiana; Porras Lozano, Nelson Eduardo
    The business idea arises from identifying the opportunity to create and implement an online women's underwear and lingerie store. Taking into account the growing demand of online commerce users and the changes that are generated every day in the textile sector, in order to satisfy the different needs presented by women in the city of Bogotá, with this online store we seek to Women feel comfortable and safe with each of the garments offered in the catalog. In order to satisfy the demand of potential clients in our market, offering a virtual platform that meets the needs of clients in a more agile, faster way and without leaving home. Currently the market is growing and in this way technology has launched an electronic market that evolves increasingly rapidly, offering online shopping as an alternative for our customers, leaving traditional markets behind. The business plan has the different characteristics of the sector and the competition, the internal and external factors that may exist within the company and the textile sector, Porter's 5 forces are named, the risks and opportunities of the business are studied in the segment, the strategies of the marketing plan are also mentioned and a technical and financial study is carried out that will provide data and statistics on the financial indicators and projections of the different sources of financing.
  • PublicaciónRestringido
    Plan de Negocio para la fabricación y comercialización de Jabón Artesanal
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2022-05-31) Rodriguez Barragan, Valeria; Chaparro Rosas, Luis Fernando
    The following document shows the investigation of a possible business model for the manufacturing and marketing of an artisanal soap with components such as nettle and coconut oil, which will provide benefits for sensitive skin or possible dermatological conditions. From the background we will find the need for why the need for a handmade soap with natural components arises, the research provides the structure of the production costs and a list of basic ingredients for its manufacture, the target market is identified, important factors about the competition, bibliographic references indicate the growth of the artisanal soap market in Colombia.
  • PublicaciónRestringido
    Las dinámicas de mercado, consumo y comercialización en la práctica del vendedor ambulante.
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2022-11-22) Sanchez Carranza, Juan Sebastian; Mayorquin Salcedo , Diana Marcela; Solano , Diego Fernando; Gomez Cuervo, Maria Fernanda
    We begin with some questions that give us a guide in searching for the answer to the main question of our research, What are the practices that people are forced to develop in informal commerce, in order to make their business survive in a market saturated by supply? How could an informal business generate enough income to cover the basic needs of an individual? How do you plan and execute the sale of your products or services? What are the reasons that influence pricing? Based on what conditions are strategic locations defined for your points of sale? Commercial activity is a fundamental part of the development of communities, allowing the interaction of cultures that developed societies, in such a way that commercial action becomes a fundamental basis of community processes, which in its beginnings evidence exchange processes. whose formality occurs with the passage of time. Within the commercial offers that are currently identified there are diverse alternatives typical of the current economic expressions, which are divided into formal and informal activities, the latter are evidenced as an alternative in the Latin American environment due to the precarious economic conditions and the high inability to provide fair and equitable employment alternatives (International Labor Organization - ILO, 2013), which are a consequence of the exodus that has overflowed in Latin America, the lack of employment opportunities, the economic crises that have occurred in recent times that have led to the increase in businesses classified as informal (Camargo, 2012) Being so; that within the same informality it is possible to conceive popular economies, which are understood as those activities that aim to meet needs through commercial actions and not that integrate family units, those that integrate productive capacity in order to solve problems. the survival requirements (Coraggio, 2004) which integrates the social actions developed by popular sectors that, based on their own capabilities, work with their own resources to satisfy the material and immaterial needs of the community (Sarria & Tiribia, 2004). Therefore, the so-called popular economy can have various economic expressions and actions that are not necessarily found within the regional economic statistics and indicators, especially if it is an alternative rooted in the traditionality of our contexts, being that these can be defined from the possibilities of micro-businessmen, entrepreneurs and families, which do not include those that promote actions contrary to the common well-being. (Arias, 2009). This document aims to interpret the market dynamics that exist in street vendors, one of the most visualized expressions of the expressions of the popular economy in Bogotá, for this reason a theoretical review was developed with analysis of the current proposals in the development programs. that integrate into the new government plan, this type of economy and a series of observations and interviews with street vendors, information that allowed us to understand fundamental aspects of the market context and the empirical exercise that they carry out on the marketing components.
  • PublicaciónAcceso abierto
    Herramientas digitales para la integración económica de un territorio solidario
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2023-09-18) Hernández Eraso, Dary Estefanny; Maria Fernanda Gomez
    In this document, the relationship between digital marketing and charitable organizations in the context of Engativá, locality number ten (10) of the Capital District of Bogotá, is addressed. The main focus is to identify how digital tools can contribute to strengthening the social economy in this locality. To begin with, a review of the evolution of technological tools is conducted, highlighting the impact of the Internet on the lives of both developed and developing countries. Emphasis is placed on the relevance of Information and Communication Technologies (ICT) in today's world. The central problem that is posed relates to the competition faced by social and charitable organizations in the locality of Engativá from external entities offering similar services. Furthermore, it is emphasized that these organizations are not adequately harnessing digital tools in their entrepreneurial projects, despite their potential to increase efficiency. The research questions revolve around the contribution of digital tools to these organizations, the specific tools that could be used in the Bogotá region, the possible impacts in various areas when implementing digital marketing, and the strategies required for its implementation. The document focuses on how digital marketing can benefit charitable organizations in the locality of Engativá. Specific tools, areas of impact, and necessary strategies for implementation are identified, underscoring the importance of leveraging digital tools to strengthen these organizations and promote the social economy in the region.
  • PublicaciónAcceso abierto
    Revisión teórica de las herramientas de evaluación y gestión que pueden integrarse a la economía social y solidaria
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2021) Palacios Inocencio , Karen Norieth; Gomez Cuervo, Maria Fernanda
    The evaluation and management tools have been developed in recent decades in order to support the strategic management of organizations, their applicability and effectiveness are highly recognized in the business management of the different economic sectors, giving relevance to the use of each one of them from a mix of alternatives that allows understanding of the market dynamics in which they are immersed. However, the applicability of these tools in the solidarity economy sector has been limited for cooperative forms, being disadvantageous for any other expression of solidarity, in such a way that it must be presumed that the lack of knowledge of them within the sector puts the growth of associative, solidarity and community forms of Solidarity Economy at a disadvantage. This document intends in its first section to review the strategic tools that allow the development of alternatives in the market to achieve their conceptualization, arriving in a second section to assess each of these from the characteristics that frame the entrepreneurship proposals that arise in the solidarity economy from taking their analysis from the theoretical review.
  • PublicaciónAcceso abierto
    Creación estratégica del producto “Ana de Nadie”
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2023-06-01) Martínez Martínez, Yurley Jasblehidy; Porras Lozano, Nelson Eduardo
    Ana de Nadie is a novel production carried out by the RCN television channel and adapted from the version of Señora Isabel from 1930; From the role of university intern in the Marketing area, the step by step executed in six months of work for the implementation of a commercial and advertising strategy will be expressed. The document exhibits the entire decision-making process on the image of the product and the impact that is to be obtained from it, the selected cast and its character on the novel; shows the spaces for taking advertising material "Claquetazo" for audiovisual, digital and press media. You will find the media plan, schedule carried out, launch events among others that make up this marketing strategy.
  • PublicaciónRestringido
    Aplicación de marketing estratégico como instrumento de competitividad en la comercialización de productos masivos de empresas pymes de Bogotá
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2023) Linares Valbuena , Cristian Ferney; Martínez Alarcón, Fernando Anibal
    Strategic marketing is developed for the direction of a company. This type of marketing is used to achieve the goals or objectives of organizations and is based on ascertaining the needs and desires of the target market (Armstrong, 2013). It should be noted that SMEs companies to be competitive are oriented in designing an offer influenced by the market, which at the same time want to increase the commercialization of products with the integration of marketing strategies. The variations that inevitably occur in the business environment are an opportunity to understand customer habits. In this understanding, SMEs should keep in mind for their development aspects such as customer experience, innovation, alternative business models, data system, technology processes and digital operations (Angeles, 2021) in this way allow each company to achieve continuity and strengthening. The external factors that are influential in the purchasing process are: social, cultural, personal and psychological factors. Likewise, the generation of stimuli has an impact on consumer behavior. If the strategic marketing orientation is analyzed, it includes the objective of companies and their adaptation to meet the current needs of users or consumers. On the other hand, an improvement orientation in service and attention processes contributes to differentiation and creates value for users. In this way, the development of improvement in agile and simple attributes in such a way that a satisfaction to the final consumer is developed, to finally compare the value chains of the competitors and expose the differences. In this way, competitive advantage is determined (Porter, 2015). Now, it is important to improve processes to enhance the potential of SMEs in the markets and to guide strategic and operational growth.
  • PublicaciónAcceso abierto
    Análisis de la investigación sobre Ecomarketing, Enfocado en la Moda Circular de la Ciudad de Bogotá
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2023) Martínez Pérez, Diana Esperanza; Páez López, Ingrid Paola; Sánchez Cruz, Jeimmy Lorena; Martínez Alarcón, Fernando Aníbal
    The topics to be developed in this research are ecomarketing and circular fashion. In the first instance, let us know the meaning of these two concepts: the first is ecomarketing: it is the set of strategies to counteract the environmental and social impact, through sustainable development; according to Frank Belz, Ken Peattie, and Josep Gali (2013) express that "it arose as a reaction to the worst marketing practices that caused damage to the environment" (p. 35) and that through methodologies and strategies it seeks to "satisfy the needs of the present without compromising the ability of future generations to meet their needs” (p. 39), and “offer alternatives to current patterns of development, government, and business, among which are more environmentally oriented or those that they have tried to offer greater social equality” [and] “address the ecological and social problems that come with doing business”. (pp. 61 - 63). Regarding circular fashion, reference is made to the recovery, restructuring, transformation, reuse and recycling of waste from the fashion industry: Ana Méndez, Mercedes Navarro and Marta Iglesias (2022) express that circular fashion is developed through a reduction in the waste produced by the textile industries, contributing to the recovery of the environment and the conservation of natural resources. According to Ana Méndez, Mercedes Navarro and Marta Iglesias (2022) expresses that: a circular economic model, which was born as a way to stimulate economic growth hand in hand with sustainable environmental and economic development [and] reuse allows lengthening the cycle of clothing and its recycling allows it to be used as a raw material in key manufacturing processes in the circular economy. (pp. 242 -244). In general, the creation of textile products generates pollution and causes damage to the planet and for this reason, methodologies and strategies have been sought to counteract and minimize the damage caused by discarded textiles; It is possible to solve this through the commercialization of ecological products, implementing sustainable practices, in order to develop transformation processes for products that are already discarded. The link between ecomarketing and circular fashion has managed to impact and raise awareness among the final consumer. According to Lizbeth Salgado, María Subirá and Luis Beltrán (2009) "purchasing can be defined as an environmental awareness practice that reduces sources of waste and promotes recycling and reclamation of purchased materials, without adversely affecting performance requirements. of such materials" (p. 192) in addition to the increase in the consumption of products with reused textile composition, has generated great acceptance and through eco-labeling, managing to inform the consumer of the contribution they generate to the environment, buying and consuming these products , getting involved in the decision-making of the purchasing process and generating satisfaction of consumer needs and in turn contributing to the environment.
  • PublicaciónRestringido
    Las Acciones verdes en las Pymes: una apuesta por la generación de valor desde la Responsabilidad Social Empresarial en el sector manufacturero de la Ciudad de Bogotá.
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2022) Becerra Ariza, Jenifer Andrea; Martinez Alarcon, Fernando Anibal
    This research will allow an approach on green actions in SMEs around corporate social responsibility in the manufacturing sector in the city of Bogotá from various points of view of different authors, thus contemplating that these actions go hand in hand in the internal and external relationship that exists between man, environment and company to generate value. Small and medium-sized companies are the main beneficiaries to achieve opportunities that allow them to strengthen in the market, carrying out actions aimed at the conservation of the environment. Strategies and actions are key to the development and growth of organizations, since different aspects were found within this research that shows that the generation of value is an incentive for consumers.
  • PublicaciónAcceso abierto
    Aula invertida como estrategia pedagógica para desarrollar la actitud hacía la matemática de los estudiantes de grado noveno
    (Universidad Cooperativa de Colombia, Facultad de Educación, Maestría en Educación, Bogotá, 2023) Rodríguez Perdomo, Mireya; Urbano Valderrama, Mónica Isabel; Trujillo Vásquez, Manuel Fernando; Páez Páez, Jaime Alberto
    Mathematics is of great importance in the development of humanity and there is no doubt that they are found in the majority of activities that are carried out on a daily basis, nowadays In the knowledge society and the rise of technologies it is almost impossible not to make use of the mathematics, for this reason it is paradoxical that being so important and constant in our lives; the mathematics is difficult for high school students to understand and apply. As indicated by Batanero et al (1994): Much of the research in the field of Mathematics Didactics arises from the observable fact that the student makes mistakes when asked to perform certain tasks providing wrong answers, regarding an evaluation pattern or simply he is not able to give any answer to her tasks. In addition, as authors such as Gómez Chacón (2003) point out, “emotional aspects and Beliefs influence the learning of mathematics", for this reason teachers do not can ignore students' attitudes towards mathematics, these could be factors influential in the school success of students in this field of knowledge and precisely positively developing these attitudes would mean changes in teaching strategies and learning. The present work entitled Flipped Classroom as a Pedagogical Strategy to develop the attitude the Mathematics of the Ninth Grade students has the purpose of carrying out the investigation in the Educational Institution Leopoldo Pizarro González de Miranda Cauca, on the flipped classroom methodology as a strategy for the development of attitude towards math for ninth grade students.
  • PublicaciónRestringido
    Agencia de marketing 360° para emprendimientos y Pymes en Colombia
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2023-05-04) Bohórquez Garavito, Eduardo Andrés; Sierra Marín , Miguel Antonio; Porras lozano, Nelson Eduardo
    The business idea arises from the identification of a social and economic problem in which Colombian society is immersed, associated with a great limitation on the part of citizens in general to overcome poverty and improve their living conditions, mainly in terms of income, access to education, health and other elements that contribute to a better quality of life. In essence, the business intends to address the difficulty in achieving higher levels of quality of life in the country, as pointed out by the World Economic Forum (2020), placing Colombia in 65th place out of the 82 countries studied in the Social Mobility Index ranking, giving it a score of 50.3. In other words, this means that, on average, a Colombian family living in poverty requires 12 generations to improve its quality of life, increase its income and move socially within the socioeconomic strata. Additionally, it happens that many entrepreneurships and SMEs in general have enormous difficulties to grow; due to the socioeconomic conditions in Colombia, it is very difficult to take an entrepreneurship or a small business forward. In general, this kind of initiatives are doomed to fail, or to generate only what is necessary to survive and maintain themselves with very low profit rates. Thus, the business idea is to provide a marketing agency, which meets the needs of small entrepreneurs and SMEs that want to take their business to a more competitive level, being outstanding by employing different strategies in the market to which it is directed. In this way, contributing to the growth of the local economy and improving social mobility, allowing to improve the living conditions and results of many businesses in an efficient way.
  • PublicaciónRestringido
    Marketing Relacional para la Recuperacion de Cartera en Educar Editores
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2021-11-21) Gomez Garcia, Sandra Milena; Martinez Alarcon, Fernando Anibal
    The development and evolution of new technologies have generated changes in society that imply new trends and transformations from which the publishing sector cannot escape, and for which it is forced to reassess its business model and competencies. Educar Editores has a history since 1978. Throughout its history, this Editorial Group has been characterized by specializing in the publication of school textbooks, virtual textbooks, and books of General Interest, which are recognized in Colombia and Latin America. The proposal put forward for Educar Editores is to design a scheme that allows a study for each of the investment projects at a digital level and broadly determine their viability and generation of value for the company. The publishing industry must tend to seek new knowledge, work methodologies and management to adapt its offer of products and services, so that they are consistent with the demand of the users, this scheme will seek to cover these needs
  • PublicaciónRestringido
    Las estrategias y acciones de la gestión del conocimiento para la ventaja competitiva sostenible de las Pymes en la Ciudad de Bogotá
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2022-11-23) Cortés Galindo, Yury Alejandra; Martinez Alarcon, Fernando Anibal
    Bogotá is a city that has a diversity of entrepreneurs, who day by day struggle to maintain their dreams, they are the leaders of small and medium-sized SMEs, which are in charge of generating the largest number of jobs in the city, According to the Bogotá Chamber of Commerce (CCB), they are divided as follows: in Bogotá and the Region there are 368,584 MSMEs, of which 345,317 are micro, 18,163 small, and 5,104 medium. Of the total number of active MSMEs, 197,374 belong to the service territory, 50,017 to the industry sector, and 121,193 to the commerce sector. Despite the fact that SMEs have large projects and contribute to the decrease in the unemployment rate and the country's GDP, it seems that they are not having the best management to avoid remaining in the market. Therefore, the objective of this document is to capture what are the shortcomings that SMEs are having, the potential that characterizes them, in addition to knowing the strategies that these companies use and how they put them into practice in the field of action, it is also important the identification of the sustainable competitive advantage of each company to know how to manage it in favor and finally, but no less important is how they are putting knowledge management into practice and how it promotes it.
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    Plan de negocio para la consolidación de Ecogranja Mi Pez producción y distribución de tilapia roja semi-orgánica. En el departamento del Huila
    (Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Mercadeo, Bogotá, 2023) Gomez Delgado, Vyki; Barreto Romero, Valentina; Porras Lozano , Nelson Eduardo
    Ecogranja "Mi Pez" was born as a business model based on an ideafamily, based on the opportunity to use natural resources responsibly in the breeding, production and marketing of semi-organic red tilapia, for this business idea Two kinds of technology are implemented: the biofloc and the BSF. Biofloc technology is defined as cultivation of aquatic organisms in ponds of high-density geomembrane, including fish, molluscs, crustaceans and plants aquatic, in a submissive environment by microorganisms creating bioflocs, which provide benefits in water quality, food and the health of organisms, improve production processes in sowing, nutrition and product safety, generating a greater amount of biomass per cubic meter under controlled conditions, at its time, this system is friendly to the environment, it does not require water changes and seeks take advantage of natural resources. (AUNAP, Fundamentals of Technological Innovation in the Intensive aquaculture, 2018) BSF technology focuses on the conversion of biological waste by larvae of black soldier fly (BSF) insect Hermetia illucens, consists of feeding with biological residues the larvae, which have been reared in a nursery, which grow in the waste raw material and reduce it, finally harvested for subsequently convert them into a feed product for animals as a source of live protein becoming an alternative to traditional food. (DRY & CDS, 2017)