Comercio Internacional
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Publicación Acceso abierto Cadena de valor generada por la oferta turística de la ciudad de Santa Marta durante el periodo 2011 – 2017(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2017) Mora Rojano, Wendy Jhuliany; Lara Pérez, Jefrey Nel; Urbina Bernier, Edgar José; Guardiola Esmeral, Alejandra del RosarioTourism is an opportunity for lagging regions to be economically reactivated, because tourism can generate benefits to potentiate economic development, in addition to the modernization of their infrastructure, among Benefits generated by tourism include: income of currency that serve to meet the necessities of the tourist demand. creation of opportunities for employment generation promoting social inclusion. the construction of infrastructure and the diffusion of a multiplier effect on the rest of the economy. The goal is to achieve the fairest distribution of income and benefits, which should improve market access conditions and offer greater bargaining power to less-resourceful tourism stakeholders, which is why all of Caden's initiative A of value should be based on the market and besides it is recommended to analyze the commercial opportunities that exist for small producers and micro tourism entrepreneurs. According to the UNWTO, the tourism offer refers to "the set of tourist products and services made available to the tourist user in a particular destination, for their enjoyment and consumption." The tourist offer is integrated by the elements that motivate the tourist to choose a specific destination and satisfy all their necessities. Tourism is a sector of undoubted value for the country and its regions, our department, well aware of its diversity, has proposed to make tourism a leading sector: competitive, sustainable and inclusive.