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Publicación Restringido Estructuración del montaje de un centro gerontológico en la ciudad de Medellín.(Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Administración de Empresas, Medellín y Envigado, 2000-05-15) Cano Posso, Ninfa Rocio; Díaz Montoya, Natalia; Flórez Gaviria, Migdonia; Mejía Ortíz, Carlos Mario; Zapata Loaiza, Dora Elena; Cadavid Alvarez, Gloria; Poveda Vásquez, Efraín AlbertoUna constante preocupación de la humanidad a través de su historia, ha sido la búsqueda de la eterna juventud y de la inmortalidad. En la mitología griega se encuentran innumerables casos que corroboran esta afirmación, uno de los cuales es el Titón, esposo de Aurora, la diosa de la mañana encargada de abrir al sol las puertas del oriente, quien solicitó a ésta que convenciera a Zeus para que éste le concediera la inmortalidad, pero olvidando pedirle que la mantuviera joven. El jefe de los dioses griegos le otorgó el pedido, pero consecuentemente, a medida que pasaban los años, Titón se encontraba más decrépito, se fue arrugando y encogiendo hasta tal punto que fue preciso acostarle en una cuna de mimbre. Su mujer, desesperada lo transformó en cigarra. Ya fuera del plano de las leyendas mitológicas fueron los alquimistas quienes trataron de obtener fórmulas para detener el ritmo de envejecimiento y alargar la vida. Hacia el año 1500 la ancianidad o la tercera edad era un privilegio concedido a muy pocos, se hablaba de personas que tenían más de 35 años pero no llegaban a 38, era realmente excepcional ver personas que pasaban de los 50 años, esto debido a que la ciencia no contaba con recursos suficientes para combatir las diferentes enfermedades que atacaban al hombre. A finales del siglo XIX con el descubrimiento de las hormonas creyó encontrarse el elemento biológico esencial para atacar el proceso de envejecimiento. El médico Serge Boronoff intentó rejuvenecer a sus pacientes transplantándoles testículos de chimpancé, sin obtener los resultados esperados. El descubrimiento de la penicilina en el año de 1928 por Alexander Fleming, da a la medicina una herramienta poderosa para combatir las enfermedades infectocontagiosas y por ende controlar la mortalidad dentro de la población. Los avances tecnológicos de la medicina, la salud pública y el saneamiento ambiental de los ingenieros sanitarios han hecho que en los últimos 60 años la gente de edad sea cada vez más numerosa. El cambio poblacional de éstos últimos años, fenómeno llamado transición demográfica muestra como se ha pasado de una alta población infantil y juvenil y una tasa de mortalidad grande dentro de la población adulta a una baja natalidad y un menor índice de mortalidad, lo que lleva a una concentración de personas de edad con una esperanza de vida más alta la cual está definida como los años posibles de vida de un individuo de nacer de acuerdo con la mortalidad de su sitio de vivienda y que en Colombia actualmente es de 70 años. Este incremento en la población vieja ha propiciado el nacimiento y realce a profesiones como la Gerontología que se esfuerza en la actualidad, por conseguir que la población viva los años que marca el “reloj biológico” de la forma más saludable y feliz posible, tratando no sólo de que el paciente geriátrico, si no la sociedad en pleno, tome conciencia de la importancia de éste hecho. Este aumento poblacional lleva a enfrentar una realidad como es la toma de conciencia hacia las necesidades y requerimientos básicos de la vejez. La atención de éstos, se da en la mayoría de los casos en centros que no cumplen con las exigencias legales y sanitarias exigidas por los organismos competentes. En la ciudad de Medellín, de los casi 70 centros de atención al viejo, sólo 8 cumplen con estos requisitos, según datos de la Dirección Seccional de Salud de Antioquia (DSSA). Los demás, a pesar de no llenar estas expectativas, continúan funcionando, ya que el ente municipal no cuenta con albergues propios ni recursos financieros suficientes para suministrarles una adecuada atención. Esta situación hace pensar en la necesidad de estructurar el montaje de un centro gerontológico en la ciudad de Medellín, que brinde un servicio óptimo y enmarcado dentro de la normatividad vigente.Publicación Restringido Elaboración de la estructura orgánica y el presupuesto para el punto de venta tortas y tortas la 49 de la ciudad de Medellín, para los años 2005 y 2006.(Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Administración de Empresas, Medellín y Envigado, 2005-07-09) Gómez Maldonado, Javier; Poveda Vásquez, Efraín AlbertoAl comienzo de este trabajo de grado se analizaron cuales eran las falencias que tenia el punto de venta de Tortas y Tortas la 49. Se observó que existía un alto grado de desorganización, pues no contaba con una estructura orgánica, que le definiera a los empleados los conductos regulares que deben seguir en la empresa, tampoco contaba con una Misión que planteará el objetivo fundamental de la organización, no describía una Visión que le indicara al Talento Humano de la empresa hacia donde debían dirigir todos sus esfuerzos para alcanzar los objetivos trazados por parte de los directivos. En este trabajo se planteó una política de calidad, para mejorar el desempeño de la empresa, en cuanto a calidad y servicio al cliente en el mercado y lograr un mayor posicionamiento de la empresa en el mismo. Para complementar dicha política también se creó una red o mapa de procesos, una cadena de valor y una matriz de estandarización, todas ellas con el fin de que los procesos sean mucho más sencillos, reduciendo al máximo las equivocaciones y evitando la duplicidad de procesos. En la parte de la evaluación del clima organizacional se encontró que existe un buen ambiente laboral entre los empleados y entre empleados y directivos, pero que hace falta más capacitación para los empleados, aprovechando que en estos momentos, empresas como el Sena brindan capacitación al público en general. Para esto, la empresa debe flexibilizar un poco más los horarios de trabajo de sus empleados y así, ambos saldrán beneficiados. En el desarrollo de la presupuestación, se dotó el punto de venta con esa importante herramienta administrativa, que le ofrece a sus directivos un manejo presupuestal mucho más claro, que les permite planificar los flujos de efectivo que arroje la empresa y maximizar las utilidades, siendo esta la razón fundamental por la cual los socios invierten su dinero en un negocio, contribuyendo a una mejor calidad de vida de los empleados.Publicación Acceso abierto Deuda externa como obstáculo para el crecimiento económico de Colombia(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2016) Figueroa Salcedo, Johanna Paola; Rey Cotes, Jesús David; Saballet Hernández, Leonardo José; Guardiola Esmeral, Alejandra del RosarioThe present work of degree tries to analyze why the external debt is considered as obstacle to the economic growth of Colombia through the description of the evolution of the external debt of the country, to achieve Identify the direction given to the loans acquired by Colombia, Also the unveiling of the policies that approve this economy to cushion the payments of the external debt and also those of the International Monetary Fund (IMF) for the granting of loans to emerging countries; In this way, we can examine the impact generated by loans acquired from abroad and the effect it has on the Colombian population, which is activated with the basis of the methodology used that is documentary type, which focus on obtaining (WB), World Bank (WB), World Bank (WB) In order to pay old women, known as historical and invest in social spending in the country, however the Has been given to these monies has not been appropriate. Colombia presents a high level of corruption in what is synonymous with the population at sea the main affected; Since the inhabitants of the financial frontier have implemented fiscal and monetary policies for the vacuum that has generated this deficit, bringing with it problems in the economy for the good life of the Colombian.Publicación Acceso abierto Factores que inciden en el desarrollo del comercio internacional de la región caribe de Colombia 2012 - 2015(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2016) Padilla Suárez, Jhoeny; Saldaña Arroyo, Javier; Guardiola Esmeral, Alejandra del RosarioThe present research work aims to analyses the factors that influence the development of international trade in the Caribbean from Colombia, describing the logistics infrastructure for the competitiveness of the international trade in the Caribbean from Colombia, also reviewed the costs affecting the import and export process, a description of the road infrastructure in the Colombia Caribbean region is also, in the development of the work a comparative of the steps is to export and import in Colombia with other countries of the world, thus also the existing trade routes for the Colombia Caribbean region, the type of investigation is documentary is made a review in books, magazines indexed scientific databases of the Universidad Cooperativa de Colombia, within the main results obtained in this research found that one of the factors that have influenced the low development of international trade in the Colombia Caribbean region is its lack of road infrastructure port, railway, by that because of this other problems arise such as cost overruns due to lack of the above.Publicación Acceso abierto Análisis de las estrategias de promoción turística para la ciudad de Santa Marta, durante el período 2011 a 2015(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2016) Castillo Royero, Karelis Yiceth; Pérez Gómez, Angie Paola; Serna López, Marcela Patricia; Guardiola Esmeral, Alejandra del RosarioThe present monograph with the purpose of analyzing the strategies of promotion of the city of Santa Marta, during the period from 2011 to 2015 and of passing an generate objectives that help with the sustainability and the innovation of the tourism. The type of research is the document with non-experimental and transactional design. He inquired about a topic in written or oral documents-one of the most typical examples of this research in the works of history. During the development of this research and managed to obtain necessary and concise information on the implementation of strategies, their implementation and control in the city. Through the statistics, we analyze the main variables that determine the tourist demand of the city, such as the characteristics of the tourists, reason for their arrival in the city; It also explains the role of the various partners of tourism promotion. It is a tourist attraction that highlights the beauty of the city, magical places where you can only find a vegetation, animals, and our most attractive The Caribbean Sea.Publicación Acceso abierto Comportamiento de las exportaciones en Colombia durante el periodo 2011 – 2015.(Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Comercio Internacional, Santa Marta, 2016) Gómez Cardona, Laura Jinneth; Robles Polo, Jeniret; Guardiola Esmeral, Alejandra del RosarioThis document discusses behavior of exports in the Colombian economy during the 2011-2015 period, in order to identify aspects to consider in what concerns the same behavior of exports. It conducted a review of the literature focused on the three objectives that give development the present document, taking as a reference the position of different authors that from his point of view allowed at the end give findings associated with the characterization of the issue in question. This work allows us to deeply analyze the movement of exports at the time mentioned, to take into account if they have increased or decreased this activity that it is of utmost importance for the Colombian economy, because Colombia has been characterized by a country which aims to secure the release of the trade and generate new scenarios in the economy, leading to expand exports into four large groups statistics from 2014 , such as: agriculture, food and beverages, fuel and products of the extractive industries, manufacturing industry. The decrease in exports by 2015 is produced by low on sales of products of the Group of fuels and the extractive industry, which is a strong sector of the Colombian industry trade. To improve the trade between countries, Colombia has various trade agreements that have been shaping a policy of open integration, these are: Treaty of free trade (Colombia and United States), Andean Community of Nations (CAN), free trade agreement of the three (TLC-G2), Acuerdo de Complementación Económica chile, Latin American Integration Association (ALADI), community of the Caribbean (CARICOM) agreement of Economic Complementation Mercosur with Colombia , Colombia in the basin of the Pacific. The Colombian economy enjoy a sustained period of economic expansion between 2010 and 2014, that led her to become one of the economies most dynamic of America Latina.Finalmente seeks to comply with the general goal, which is to describe the behaviour of Colombia exports on economic growth in the period 2011-2015, this approached rigorously from a critical perspective.Publicación Acceso abierto Evaluación y desarrollo de las exportaciones de petróleo en Colombia a partir de 1926(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2016) Guevara Barrera, Paola A.; Forero Canchano, Ignacio; Argumedo Torres, Jhon M.; Guardiola Esmeral, AlejandraEn la presente monografía se explica de forma argumentativa los inicios y los cambios por las cuales tuvo que pasar la economía colombiana con respecto al sector minero - energético, presentar algunas variables en que la producción de petróleo sea convertido en un escenario importante en el desempeño del mercado externo y los ingresos de divisas, enfatizando como los recursos de este se ha convertido en una alternativa contribuyendo altamente en las actividades de exportación a pesar de producir otros productos no minero – energético. Analizar los cambios abruptos que la caída del petróleo ha tenido y los impactos que género en las ventas externas, a la economía colombiana, las decisiones que han tomado las empresas extractoras y el Gobierno para sobrepasar la crisis.Publicación Acceso abierto Plan de mejoramiento para área operativa en la empresa Induservicios Zona Franca S.A.S.(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2016) Maestre Santana, Jaisa Mareli; Muñoz Prada, Patricia MilenaNowadays the companies that in one way or another influence the economy, are subject to the constant changes that have been occurring in business worldwide as a result of globalization and different crises. Therefore, it is necessary and essential that they carry out periodic reviews and audits of the different departments that make up the same as well as the internal and external processes that are part of it. In order to find weaknesses and strengths, that allow you to make the changes and changes that the new order of world and national trade requires to achieve a high degree of competitiveness and your goal as a company.Publicación Acceso abierto Deuda externa como obstáculo para el crecimiento económico de Colombia(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Programa de Comercio Internacional, Santa Marta, Colombia, 2016-04) Figueroa Salcedo, Johanna Paola; Rey Cotes, Jesús David; Saballet Hernández, Leonardo José.; Guardiola Esmeral, AlejandraEl presente trabajo de grado pretende analizar por qué la deuda externa es considerada como obstáculo para el crecimiento económico de Colombiaa través de la descripción de la evolución de la deuda externa del país, para lograr Identificar el direccionamiento dado a los prestamos adquiridos por Colombia, también la develación de las políticas que adopta esta economía para amortiguar los pagos de la deuda externa y así mismo las del Fondo Monetario Internacional (FMI) para conceder préstamos a países emergentes; de manera que se pueda examinar el impacto generado por los préstamos adquiridos del exterior y el efecto que causa está sobre la población colombiana, que se hará con base a la metodología utilizada que es de tipo documental, puesto que se centra en la obtención de información y datos secundarios señalados por otros autores adquiridores de fuentes electrónicas u audiovisuales, en la cual se obtuvo como resultados que Colombia ha acudido muchas veces a préstamos por parte de entidades como el FMI, Banco Mundial (BM), Banco Iberoamericano de Desarrollo (BID) con el fin de pagar deudas viejas, conocidas como históricas e invertir en el gasto social del país, sin embargo el direccionamiento que se le ha dado a estos dineros no ha sido el adecuado. Colombia presenta un alto nivel de corrupción lo que es sinónimo de que la población sea la principal afectada; puesto que los habitantes la financian dado que se han implementado políticas fiscales y monetarias para subsanar el vacío que ha generado este déficit, trayendo consigo problemas en la economía para el buen vivir del colombiano.Publicación Acceso abierto Proyecto final de grado practicas realizadas en control previo, Sociedad Portuaria de Santa Marta(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional,Comercio Internacional, Santa Marta, 2017) Barreto Barrera, Laura Rocio; Guardiola Esmeral, Alejandra del RosarioThe present project aims to describe the process for the authorization of the withdrawal of the import load in order to improve the distribution of this function and the operations that are carried out, executed in the office of previous control of the Port Society of Santa Marta, also optimize certain steps that are carried out in the same in search of the improvement of the functions inherent to this work , through the identification of operational flaws that arise in the development of the function of the authorization of the applications in order to assign to a worker in turn that trade, continuing with examining the operation of the program of statements and other influentials that intervene in the process of analysis, in order to optimize processes and finally propose measures regarding the management of inductions aimed at the entry of personnel. The methodology applied for the development of the aforementioned was through a study to define the feasibility of a worker taking as his main function the authorization of applications and in terms of measures of management of inductions, the creation of an instructive for its own elaboration was raised in order to allow it to expedite the induction process and in turn minimize the time of the Same, resulting in general optimization of various functions so that the office besides being competent is efficient and effective.Publicación Acceso abierto Plan de negocio para la creación de un catálogo de ropa para mujeres cristianas en la ciudad de Santa Marta(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2017) Hernández Vergel, Glady Stella; Oliveros Mieles, Karen Eliana; Pulido Rivera, Estephanie Julieth; Diazgranados Arvilla, Ingrid RocioThe present business plan aims to create a clothing catalog for Christian women in the city of Santa Marta. To elaborate it was necessary to carry out a market study through field work, information was collected through the technique of the survey aimed at the target market to obtain the primary information. The methodology used can be defined as conclusive descriptive research, which allowed to know the internal dynamics of the potential market, the registration, analysis and interpretation of the processes applied in the surveys, allowing, based on this, to analyze the tastes and preferences of purchase of Potential customers. Other secondary sources such as books and reviews allowed to observe the panorama of the market in general. Based on these data, sales forecasts were also presented, which also correspond to market behavior. After the studies conducted, the number of believers was determined to be 1122 women in the city of Santa Marta base for the creation of the MODA STEK catalog. It also defines the business characterization: the object and the corporate name, the strategic platform, the DOFA analysis from which the administrative structure, the investment resources, and the structure of income and expenses. The project starts with an initial investment of $ 35,000,000. When evaluating the project over a period of five years with a minimum rate of return of 12%, a NPV of $ 16,327,221 was obtained and a TIR of 32.61%. These indicators show the feasibility of the business being proposed. The venture is finally designed to be financed by the authors of this research and by the fund to undertake.Publicación Acceso abierto Posibilidades de desarrollo de clúster de servicios logísticos para el comercio exterior en la ciudad de Santa Marta(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2017) Castrillo Conde, Yulieth Katerine; Peña Díaz, Katherine; Guardiola Esmeral, Alejandra del RosarioThe following monograph presents a general strategic analysis regarding the Logistics Services Cluster tool. It describes the importance of using such services in order to increase competitiveness in companies and institutions, proposing a guide to constitute in organizations. In this way be applied in the Department of Magdalena and in the city of Santa Marta through new strategies and planning in which the strengths and opportunities are highlighted, favoring and improving competitiveness.Publicación Acceso abierto Evolución de la integración económica latinoamericana entre Siglo XX-XXI(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2017) Vásquez Revueltas, Luis Miguel; Pérez Boneth, Edgar Alberto; Barros Navarro, AlbertoThe following work aims to analyze how poorly named Third World countries in Latin America have prepared themselves to face the social, political and economic challenges that have arisen since the late twentieth and early eleventh centuries with economic openings and integration From these Latin American economies to globalization, it is thus that we will enter to observe different factors as weaknesses, opportunities and threats that these countries have had. It is a reality that Latin America faces great challenges within the context of globalization, not only with respect to its economic future, but also within the scope of its history and culture, it is very difficult to assume the changes within the latter scope , because Latin American societies tend to be very traditional and it is for this reason that it is very difficult for them to accept the accelerated changes and in some cases imposed by the developed countries, on the other hand we will study how the policy has influenced, the unstable governments in the economic decisions that have slowed the progress of the integration of Latin American economies as an economic bloc, that have plunged us into backwardness as a region, which has led us to sign more bilateral treaties with powers (TLC) that have not often benefited us or have been useless agreements, that advance as a Latin American economic bloc.Publicación Acceso abierto Embalaje colapsable en madera plástica(Universidad Cooperativa de Colombia, Facultad de Ciencias Económicas, Administrativas y Contables, Comercio Internacional, Bogotá, 2017) Jiménez Martínez, Andrés Felipe; Caballero, Luis EduardoPublicación Acceso abierto Análisis competitivo de la cadena de suministro de las pymes agropecuaria del departamento del Magdalena – sector bananero y palmero(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Santa Marta, 2017) Barrios Rey, Yinibeth Yuliannis; Lozano Montiel, Tatiana Andrea; Zambrano Fernández, María José; Rosenstiehl Martínez, José LuisThis research work consists of the competitive analysis of the supply chain of agricultural and livestock SMEs of the department of Magdalena banana and palm sector, based on market competitiveness. Through this investigation it was possible to analyze aspects that contemplate the deficit of this competitive market. For the development of the study, it was based on authors such as Porter (2017), Ballou (2004), Soret (2010), Blackwell and Stephan (2002) among others. The type of study is the documentary, with a non-experimental and transectional design and in which two variables were analyzed throughout the investigation; The perception that SMEs manage is to say (they do not have a vision beyond their own limits), and the resources they have to optimally perform their work and have a great performance in the market. The above favored for the formulation of conclusions, which aims to encourage SMEs to achieve a perspective of market competitiveness superior to those they possess to make decisions and thus be a fundamental piece to achieve the goal of being prestigious companies, quoted, enterprising in the business world. After having analyzed all this process it can be concluded that one of the main causes of errors is the fact that SMEs are not performing correctly, since their performance is not suitable for them to be recognized in the industry. In order to train entrepreneurs with a perspective beyond what they are used to.Publicación Acceso abierto Comercio electrónico en las pymes del departamento del Magdalena(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2017) Goenaga Utria, Andrea Carolina; Medina Molina, Grecia Carolina; Pedrozo Niebles, Sandra Catalina; Esmeral Guardiola, AlejandraIn the present research we show the importance of electronic commerce in the country. The obstacles and benefits presented at the moment of exercising it, the current perception regarding the subject and the marked need to dwarf that technological gap compared to other countries. The ability of small and medium-sized businesses to adapt to changes will be a point in their favor in the market, making it convenient for traditional businesses to enter ecommerce to publicize their products, services, position their Brands via the web which allows the customer from anywhere to access products, analyze their characteristics and know the company. This research consists of an analysis of the information on the subject to be treated establishing relationships, differences, current status and perspectives starting from the problem of how little knowledge of electronic commerce affects the development of SMEs. It seeks to demonstrate that SMEs can innovate with online businesses and due to the lack of knowledge some have never made any electronic payment and very few have an updated website, considering that it is not necessary to have this tool because it has always been the Traditionalism of managing their processes manually feel that it does not deserve a real investment because they do not see in it some kind of comercial development, when in the modern world the opposite happens.Publicación Acceso abierto Diseño de una propuesta de plan estratégico de marketing telefónico para el área de cartera en la empresa Metroagua s.a. e.s.p.(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2017) Oliveros Jiménez, Leiner jesus; Muñoz Prada, Patricia MilenaThe following document registers the implementation process of a design of telephonic marketing plan that allows the optimization of loan collecting for Metroagua S.A. E.S.P. Company. The problem of this valuable purpose was analyzing the problematic issue presented by the users when receiving the service by Metroagua S.A. E.S.P. Company, as it doesn’t count with an area focused on creating telephonic strategies to help the company in the management of an actualized and complete data base. The telephonic marketing plan will be executed based on Descriptive Research methodology, which includes description, register, analysis and interpretation of the current nature, composition, or phenomena processes. According to the approach, the plan must be done over dominant conclusions or over how a person, group or thing works or functions nowadays. Descriptive Research works over reality and its fundamental characteristic is to present us the right interpretation. The problem on loan collecting in Metroagua S.A. E.S.P. Company is quite huge, currently, the nonperforming loan amount is outstanding and if this is non-managed correctly, it could affect the finances of the Company in a certain time; what is intended with the implementation of this plan is to help the Company to obtain a general vision of policies with 10 to 20 nonperforming bills, to allow them to attack this market identifying the users and lowering considerably the nonperforming loan.Publicación Acceso abierto Incidencia del turismo en el desarrollo socioeconómico de Santa Marta, durante el periodo 2010 a 2016.(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2017) Castellar Melo, Keren María; Polo Rosales, Diana Carolina; Guardiola Esmeral, Alejandra del RosarioThis monograph gives a description of the impact of tourism on the socioeconomic development of the city of Santa Marta during the period 2010 to 2016, taking into account as a primary objective to describe the incidence of tourism in the socioeconomic development that has had the city of Santa Marta during the period 2010 to 2016, as specific objectives raised during this process have been established: Determine the investment of the district of Santa Marta for the tourism sector. Identify the advantages and disadvantages of the tourism sector for the growth and development of the city. Compare the growth of the tourism sector with the growth of the city of Santa Marta. Unveil the obstacles presented by the tourism sector for its operation in the city. Formulate practical theoretical guidelines for the implementation of the improvement of tourism in the city. The results obtained during this whole process were very favorable, as it was announced the obstacles that the tourism sector has to be exercised in the city of Santa Marta, just as it is beneficial to this territory for these practices, it is also given To know how important sustainable tourism is for a city with the characteristics of Santa Marta. On the other hand, it is demonstrated that there must be more control and investment by the governments, not only national but also departmental, since as well as there has been progress in Santa Marta infrastructure and investment by the private sector to the tourist, more investment is needed and control by government agencies of the state.Publicación Acceso abierto Estudio de competitividad del sector exportador del banano del departamento del Magdalena y del Urabá antioqueño(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2017) Granados Ibáñez, Estefane Nataly; Povea Gutiérrez, Gabriela Judith; Rosenstiehl Martínez, José LuisColombia has always been an exporter of bananas especially where it has production of this fruit in Urabá Antioquia and Magdalena, thanks to several free trade agreements and Trade Agreement is easier export of this product. This paper focuses its study on the marketing of bananas in Colombia, who their major competitors, like other countries intend to show both its products and improve its national economy, Colombia has stood out of the coffee, cotton and other products to be one of the leading exporters of bananas because this product has a place in the basket. Banana crops in Colombia occupy approximately 60,000 hectares, or 7 percent of the total area planted with fruit crops. About 16 percent of the area planted banana is "banana criollo" grown for the domestic market and the rest are bananas for export. Production is concentrated in Antioquia and Magdalena, which are areas of conflict. Antioch covers almost 70 percent of the area planted to bananas and most bananas for export. Banana has great importance as a generator of employment and foreign exchange for the country. The banana industry in Colombia generates about 22,000 direct jobs and 65,000 indirect jobs. In addition, banana exports account for 30% of agricultural Colombian exports without coffee, competing in the first place with flowers. United States and the European Union are the destinations of 80% of Colombian exports. This represents great potential for growth in Colombia both internationally as nationally, because it increases the agricultural sector in its margins productivity and competitiveness.Publicación Acceso abierto Cadena de valor generada por la oferta turística de la ciudad de Santa Marta durante el periodo 2011 – 2017(Universidad Cooperativa de Colombia, Facultad de Ciencias Administrativas, Contables y Comercio Internacional, Comercio Internacional, Santa Marta, 2017) Mora Rojano, Wendy Jhuliany; Lara Pérez, Jefrey Nel; Urbina Bernier, Edgar José; Guardiola Esmeral, Alejandra del RosarioTourism is an opportunity for lagging regions to be economically reactivated, because tourism can generate benefits to potentiate economic development, in addition to the modernization of their infrastructure, among Benefits generated by tourism include: income of currency that serve to meet the necessities of the tourist demand. creation of opportunities for employment generation promoting social inclusion. the construction of infrastructure and the diffusion of a multiplier effect on the rest of the economy. The goal is to achieve the fairest distribution of income and benefits, which should improve market access conditions and offer greater bargaining power to less-resourceful tourism stakeholders, which is why all of Caden's initiative A of value should be based on the market and besides it is recommended to analyze the commercial opportunities that exist for small producers and micro tourism entrepreneurs. According to the UNWTO, the tourism offer refers to "the set of tourist products and services made available to the tourist user in a particular destination, for their enjoyment and consumption." The tourist offer is integrated by the elements that motivate the tourist to choose a specific destination and satisfy all their necessities. Tourism is a sector of undoubted value for the country and its regions, our department, well aware of its diversity, has proposed to make tourism a leading sector: competitive, sustainable and inclusive.