Publicación:

Informe final: neuromarketing como estrategia interdisciplinaria para el posicionamiento de la marca “aguardiente sello blanco” de la comercializadora Azorep

Resumen

This report informs the reader of a neuromarketing proposal as a commercial strategy for the strategic positioning of the alcoholic beverage company Azorep this report has as main purpose to introduce to the commercial market of the municipality of Arauca a new brand that handles within its products the "brandy" "In a search to position this product as a novel element and that generates an increase in sales through strategies according to the behavior of potential consumers, for which concepts related to neuromarketing are taken into account, behavioral characteristics of the region , brain stimuli, purchasing decisions and behavioral control that generate it, as well as the impact of neuromarketing on advertising strategies. In this way and through the perception of the senses, the emotional relationship that is established between the brands and the characteristics of the consumers is tangibly known, as well as to know how to react to the advertising stimuli and explore it because the choice of the product and if finally the taste of the product generates the purchase intention.