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The proposal that students initiate in their Degree Project in the first semester of the year 2017 lies in developing a strategic communication and impact that supports the Fundación Emprendamos Ya, and the entrepreneur in achieving their organizational objectives. This Foundation is an organization dedicated to promoting innovation, creativity, entrepreneurship, supports all those small microentrepreneurs who are looking for training, training and to generate employment, has remained standing thanks to the constant search for economic support of people, companies and institutions; effort that is not enough to cover some needs therefore it is necessary to search for an objective audience that knows and is Interested in making their financial contributions and volunteering. Supported by the DREAMBUILDER platform, which in all this process contributes great results to each Entrepreneur and the Foundation, in terms of research based on information and documents, then complemented with visits, interviews where all the information of the foundation is consolidated, and then continue with the application of tools that deepen the data to analyze and give optimal results.