Publicación: Análisis, diseño e implementación de una campaña digital para la empresa Comercializadora J Beltrán aplicando los conceptos de Neuromarketing con la finalidad de contribuir con el crecimiento de su visibilidad
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This academic work shows how Neuromarketing works as an element of digital marketing and in turn how the techniques and strategies that derive from it serve as a differentiating element to the companies that implement it or not. The consumer or final customer may have the same conception that the products and services offered by company A are the same as those of company B, the Neuromarketing could generate an influence and tip the balance at the time of the purchase or acquisition decision of a particular good or service by the customer, which is why this tool is currently vital for any company in any sector that intends to be competitive. Using and not missing the advantages offered by the tools derived from the concepts of digital marketing and Neuromarketing, in order to ensure a beneficial position and a competitive advantage with respect to their competitors in the market, should be a business imperative.