Publicación:

Elaborar un plan de marketing para la empresa Miel de Purga Súper

Resumen

The present investigation, has had like objective the design of a marketing plan for the Company Miel de Purga Super, the organization dedicated to the commercialization and distribution of molasses or the final honey that is the direct production of the sugar mills, this product is used in animal feed in general and, especially, in cattle. It is distributed to different parts of the country, in the departments with large livestock areas such as Antioquia, Cundinamarca, Meta, Caquetá, Atlántico, Caldas, etc. The organization does not have an efficient promotion of the product that allows them to achieve recognition at local or national level, so the objective of this research is to generate a strategy of penetration to new markets through digital marketing, creating their own website and facilitating communication through WhatsApp.