Publicación:

Auxiliar de investigación: gestión y divulgación del contenido de video ficcional, comercial y artístico en el colectivo casa sola producciones, daga media studio y perfect fusion, dentro de vimeo, facebook y youtube

Resumen

This research project aims to define the management and dissemination strategies used by three Colombian video production houses: Casa sola producciones (Tunja), Daga media estudios (Tunja) and Perfect Fusion (Bogotá), analyze its panorama in the media market, the interaction with their consumers and the way they are seen on the Facebook, Vimeo and Youtube platforms. Also the analysis of the video fictional, commercial and artistic contents its panorama in the national environment. It was possible to identify the tendency to commercial content, the lack of knowledge in the management of the tools provided by the platforms, although without detracting from the intentionality of their videos in the dissemination.